Geodis Wilson

The New Year presents many opportunities to bring the new Geodis Wilson brand into the marketplace. One of the most exciting ways Geodis Wilson is doing this is by increasing visibility through the use of a Vertical Market approach.

A Vertical Market is made up of companies that share a common product, service or process, each with their own logistical needs. The most important Vertical Markets are Automotive, Pharmaceutical, Aviation, Marine Logistics, Retail and Fast Moving Consumer Goods (FMCG’s), Industrial, Oil and Gas, High Tech and Luxury Goods.

Understanding industry-specific requirements

“Our role is to understand the value drivers within each of these industries and then meet their specific requirements,” says Geodis Wilson’s Global Business Development Director Martyn Adams. “We use our experts to follow developments in each Industry and we show customers that we speak their language. We explain what we can bring to their business, and how we can drive it forward through tailoring complete solutions to meet their particular needs.”

Listening to the customer

An approach like this cannot succeed unless it reflects in a meaningful way the issues that are important to each customer. When designing the Vertical Market approach, Geodis Wilson made sure from the start that they knew what their customers wanted. The proven Control Tower concept is integral to the process, and offers customers a perfect mix of strategic, tactical and operational control options on a global basis.

Clients also want a holistic overview of their supply chain, so Geodis Wilson delivers this through its global network. A door-to-door, ‘full responsibility’ approach provides many businesses with what they are quickly coming to realize they need: a one-stop-shop. Multi-tiered Global Services meet their delivery requirements, and transparency is created through around-the-clock access to shipping information provided by e-Services such as Freight Planner and Freight Monitor. Quality and security concerns are met through regular performance KPI’s that reassure the customer that their projects are on time and on track.

Tailoring solutions to improve the bottom line

The beauty of the Vertical Market approach is that while it truly does focus on the specific drivers behind each industry, it also addresses key areas common to all companies, as Adams explains. “By positioning our value proposition so that it directly addresses their processes – whether they are administrative, operational, information or management-related – we demonstrate to them that we really can improve their business.”

Detailed cost plans and high-level implementation plans then give Geodis Wilson the chance to show that they really know what they are talking about. By introducing excellence in meeting industries’ freight forwarding needs, Geodis Wilson can actually increase net operating profits and therefore shareholder value.  

 “We aren’t just making the same vague promises that everybody else makes,” says Adams. “The whole idea is to match our capabilities to what our Industry clients tell us they want from a freight forwarder. We know their businesses, and we can deliver exactly what they need to provide great freight forwarding solutions while improving their bottom line.”

With a series of new marketing material entering the hands of the Geodis Wilson sales teams, the New Year should see some exciting developments on Vertical Market front. Stay tuned for more information here on the Geodis Wilson website.